Will it blend?

I’m always impressed when a business figures out a formula for participatory marketing.
Taking cue from what I guess to be a mashup of the 1976 SNL sketch in which Dan Aykroyd hosts an infomercial for the Super Bass-o-Matic 76 and David Letterman’s series “Will it Float?”, the makers of Blendtec blenders have coined the term [...]