Mattel Launches Beta of Barbie Girls Virtual World

BarbieGirls.com - Home Page

Mattell will unveil BarbieGirls.com on Monday at an event in New York. In the meantime, I took a quick tour of the open Beta.

The market for the virtual world seems to be ages 13 and under. If you choose to confirm your age as 13 or under, you get a confirmation window that you have cleared the choice to setup an account with your parents.

BarbieGirls.com - Age Verification

Great government policy in action ;-)

Once you have created an account, you start out by customizing your Barbie avatar.

BarbieGirls.com - Customizing Your Avatar

Upon completion, you get paid $100 in the BarbieGirls.com virtual currency. Next, you customize your own personal room much like Club Penguin’s personal igloo.

BarbieGirls.com -

Once your room is satisfactory, you can click on the map and go to numerous places to shop and hang out. I started out first trying to get into the Club and was prompted to connect my Barbie Girl to gain access.

BarbieGirls.com - The World Map

The notion of premium content was consistent throughout the virtual world. In customizing your avatar, certain clothing, eyes, skins, hair styles, and accessories were blocked without having a Barbie connected to your computer.

That’s right… I can only speculate that Barbie is getting USB! Mark Wallace at 3pointD had similar thoughts.

Most clothing and accessories cost anywhere from $20 to $80 in Barbie currency. Users make money by viewing promotional trailers and commercials in the theater.

BarbieGirls.com - Theater

I only encountered one other avatar while I was logged in and we could barely carry on a conversation because of the overly restrictive chat filter. Common words like “fun” and “haha” were blocked and displayed as “##”.

BarbieGirls.com - Chat filter is no

Hopefully this is made less aggressive before the virtual world comes out of Beta. Another major feature they should be adding are user profiles.

The front-end of the platform is Adobe Flash, unlike many other 2.5D virtual worlds like Habbo and Playdo which require Adobe Shockwave. This is a refreshing change considering Shockwave only runs on Intel Macs using Rosetta emulation, which slows everything down in Firefox and Safari.

You can see my complete Flickr set here.

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84 Responses to “Mattel Launches Beta of Barbie Girls Virtual World”

  1. miley says:

    pinkey? is my password

  2. miley says:

    wait would you no are paswords and names already?

  3. miley says:

    yea i can talk normal any more whats up with that?

  4. rana says:

    its unfarie that we cant go to all the the things its soooooo unfarie you mean people can you please unlock please now please now ill tell my mmom

  5. katiy says:

    i woul like to say barbue beta is soooooooooooooooooooooooooooooooooooooooooooooooooooooo uncool cuz u cant do aythng u just shop n talk but nothing else i just hate it and if anyone wants to go on mine they can but im not telling mu name or my password

  6. Melody says:

    Hello! I agree its soo unfair that all the cool stuff is locked barbiebeta.com can ui unlock everything even if just 4 one week coz i would like 2 see all the cool stuff and my username is Melody158 and my password is djpunk

  7. katie says:

    why are you always busy when i come on coz it isnt fair coz i carnt play when my sister can

  8. KRYSTAL says:

    I DONT REALLY THINK IT IS FAIR IF THE BARBIE GIRLS GET CLUB BEAUTY AND THE PETS AND NICE FURNI AND NICE CLOTHS AND SOMTIMES THEY R SUCH BIG SNOBS!!!!!!!!!!!A GIRL TOLD ME THAT THEY R REALLY POPULAR BUT THEY R JUST AS POPULAR AS US THEY MAKE FUN OF US THEY HATE US BUT THIS OTHER GIRL I MEET SHE DONT HAVE ANY BARBIE GIRL FURNI BUT JUST THE CLOTHS AND HAIR SHE SAID I DONT WANT GIRLS ALL OVER ME AND WANTING ME TO GIVE THEM A PET OR NICE CLOTHS OR PURSES OR HATS U KNOW I AGREE WITH HER AND ALL BUT SHE IS NOT A SNOB OR POPULAR THEY TREAT HER LIKE A REGULAR PERSON LIKE THEY R SOPOST TO BE TREATED BUT OTHER GIRLS R LIKE GIVE ME A PET SHOES ECT.I DO LIKE THE SITE AND WHAT ABOUT THOSE CODES ILL TELL U TWO OF THEM BARBIEGIRLS232,BARBIEGIRLSPRESALE

  9. KRYSTAL says:

    I THINK DUDE SHOULD BE BLOCKED OFF AND GIRL TOO ITS JUST NOT FAIR DUDES GET A GIRL SITE TOO !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!THIS IS FOR GIRLS!!!!!!!!!!!NO BOYS IF THEY R READING THIS STAY OFF OF THE SITE!!!!!!!!!!!WE WILL JUST CALL U GIRLS UNDERSTAND!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!I THINK THEY SHOULD PUT A GENDER OPTON TO SO BOYS STAY OFF!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

  10. KRYSTAL says:

    I THINK EVERY GIRL SHOULD GET ALONG BUT THIS ONE GIRL IN MY SCHOOL MONICA HAGEN IS A SNOB!!!!!!!!!!!!!!!!!!!MONICAHAGEN PASSWORD IS IMMEAN USERNAME:MONICHAGEN
    PASSWORD:IMMEAN
    REESE MICHIGAN 48757

  11. KRYSTAL says:

    that miley girl is lieing she is stupid

  12. KRYSTAL says:

    mileycyrus232 is stupid : )

  13. KRYSTAL says:

    how tolk girlygirl321

  14. Krystal says:

    i think Troylover12345 should be taking out ALYAandAJ

  15. Krystal says:

    i think pinkcellphone1 should be taking out its me perfectkrystal

  16. katiy says:

    dear krystal

    first its not nice calling people stupied cuz u might b stupied some day second stop keeping saying to report ing people
    and stop giving ur friends password n username to other people u cant even keep secrets and ur friend might give ur passsword and username u wont like it in it so dont do it to her

  17. katiy says:

    dear krystal
    kaity
    is right its not nice giving ur friends password n reporting people i give katiys side not ur side krystal

  18. tina says:

    barbie is getting on my nerves the ite is getting boring day by day im so bored of it and its always busy and says try again later and wen i try again later it dont work they say theres a problem they didnt improve nothing always say its improving wen it isnt so lier and krystal u dont need to be so mean to people thats so mean

  19. Krystal says:

    im mileycyrus232 duh she knows my password but it is not pinkey

  20. Krystal says:

    tina dont tell me what to do

  21. Krystal says:

    monica told me it she but me in my locker throw lunch at me and pooped in the hallway and pee all over r lockers

  22. Krystal says:

    and im really shy in school so u dont need to be so mean im only 10 going on 11 on august 14

  23. Krystal says:

    all of u r mean so u r jk as.

  24. Krystal says:

    why cant ya just b nice and good

  25. miley cyrus says:

    i agree with Krystal dont pick on a ten year old so shut up dudes should not be on that site it is for girls r they girls no so girls should have there own site and this is the siteboys have a lot of sites like imvu.com

  26. Safeya says:

    I like the web but it is so unfaire that we must have a barbie mp3.I whant a pet and it needs that mp3.So make every thing allowed to buy.Make everything perfect the rooms the shops and make the world more bigger.So plz change it plz plz plz plz plz plz plz !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  27. Safeya says:

    My screen Name is:Safeya
    My password is:coolest

  28. Safeya says:

    lets not go on this site till they say that the mp3 is not needed anymore .Diana is responsible and she is the one to create it (how can someone make a wep abut barbie and u need a
    barbie mp3 player.it is not fair.i cant belive all girls aruond the world.vant my opinion never everply a game that u dont thinkis fair.it not fair that some stof are lock and to unlock them u have to buy a barbie mp3 player.it isssssssssss nooooooooot fairrr.!!!!!!!!!!!!!!!!!!)

  29. Alexa says:

    that is just unfair i cant believe there is boys here thats wat gets me mad!!! and wat else gets me mad is when people dont get along i want them to make a all new barbie girls that is just unfair you need a barbie mp3. they just want u to spend your money on that stupid thing the barbie girl is $54.44 thats just rediculas im with all the girls this is just insane!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  30. Monica says:

    im with alexa this barbie girl mp3. is to insane who even buy that and also just cause we dont know people dosent mean they have to be mean this is a joke right i dont understand barbie girls.com u HAVE TO BE BETTER THEN THAT!!! i know u can do better wen i play nothing is unlock i think im NEVER gonna play this i hate it wen a girl calls you a beach that is just insane i mean who would even play this!!!!!!!!!!!!!!

  31. hey yall

    its me Hannah how are all ya girls when i was a girl i use to play barbie girls when i was yall ages now im kinda a little to old so i was checking how are yall girls playing ? i cant wait to meet the jonas brothers bye yall

    sighned Hannah Montana

  32. ejiro says:

    i love brb girls but all the good stuff r locked b cuz of dat brb girl mp3 I DONT NEED AN MP3 the website gives too many stupid excuses and it makes ma computer freeze they should really change their ways nd one more thing IF THEY R WORKING ON THE WEBSITE DONT LET US SIGN IN UR WORKING ON THE B CHAT AND WE CANT UNDERSTAND OR SEE WAT WE R TYPING i love it but they should work on this website better or soon the website wont have any users

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  1. [...] Mattel has released more details on the BarbieGirls.com launch I blogged last week. [...]

  2. [...] have a number of requests; so do any site where they are talking about it. Look at the comments John Swords post or the couple on my previous post – John is braver than I, as I closed comments! They’ve [...]